In the virtual reality space, Selig created the Facebook 360 studio. She partnered with Endemol and TIME magazine to produce the first virtual reality summit of Mt. Everest for which she won an Emmy. Selig served as of Director of Development at her private family office, Martin Selig Real Estate, developing one of the largest private real estate companies in the country. She managed the asset allocation and portfolio of family investments in startups, as well as organizing family philanthropy. Selig holds a B.S. in international relations from the Georgetown School of Foreign Service and London School of Economics, as well as a JD-MBA in technology management from Northwestern and University of Washington.